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注意:下方具有隨時更新的隱藏版好康分享,請暫時關閉adblock之類的廣告過濾器才看的到哦!!
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下面附上一則新聞讓大家了解時事
(中央社記者陳政偉台北19日電)全聯總裁徐重仁今晚與全家會長潘進丁對談,以往被認為「王不見王」的兩人激盪出許多火花。兩人認為,零售市場沒有飽和,只有「重分配」,通路最終要回歸顧客需求。
台灣通路界教父、全聯福利中心總裁徐重仁今天在「重仁塾@Cheers」邀請全家集團會長潘進丁參與,兩人都發表演講並對談。
徐重仁演講一開頭就笑稱,絕對沒有不跟全家會長潘進丁同台,兩人還是多年的好友。外界很少看到昔日曾是同業競爭的兩人同台對談,現場擠滿想聽兩人分享未來通路發展的聽眾。
徐重仁拿現在日本的通路趨勢告訴聽眾,日本出現便當宅配公司,挑戰20分鐘就送到上班族的手裡,是目前世界最快的速度,解決「午餐難民」的困擾,靠的就是機動性。
而日本樂天「樂便」提高宅配效率化,達到20分鐘就送貨到府服務,就是利用移動倉庫的概念,採取有限商圈搭配APP定位才可快速到貨。
徐重仁也舉例,以前台灣鄉下地方不能不逛盛行的「菜車」,在日本因高齡化的趨勢,有日本公司「篤志丸」,與地方超市合作,打造送貨到玄關的移動超市車,每車配有300到400個品項,意外獲得高齡者歡迎。
徐重仁強調,這些例子就是告訴現今零售業模式,顧客的不方便就是機會點;市場沒有飽和,只有「重分配」。零售業必須回歸顧客需求,融入顧客情境,因此,當顧客需求不同,商業模式也隨著不同。
全家會長潘進丁也打趣說,之前好像大家都很敏感,不敢讓他們同台,其實他認識徐重仁20幾年。當年他們開店(任職統一超商時)開得很近、住得很近,其實是很有交情的朋友。
潘進丁也開了徐重仁玩笑,指徐重仁正在進行通路界的第二次革命,要將全聯業態作全新變革,現在全聯跟便利商店越來越像,不知道會不會「革到便利商店的命」。
潘進丁說,外界以為他在超商業裡秉持老二哲學,但其實是誤會。他強調,沒有企圖心就不會成為老大,也不會進步。
目前追上最大競爭對手統一超商似乎還有很遠的距離,潘進丁說,他不相信先快速到貨網拍發者有絕對的優勢,只能說有相對的優勢,他不會是緊追在後,這樣只是同質化,應該創造自我優勢與差異化。
對於超商未來的想像,潘進丁說,超商從24小時提供方便性通路,到2000年時網路泡沫期,發展商品服務擴充,像是差異化商品開發、多樣化服務。
如今網路世代消費模式變遷、生活習慣改變,潘進丁強調,民眾對於通路回歸到忠誠度,通路來到價值創造的時代,回歸照顧小商圈內的顧客生活基本盤。
通路正面對虛擬銷售在零售市場佔比不斷提高,潘進丁就說,美國量販沃爾瑪年營收5000億美元,電商營收 100億美元佔整體2%,就是通路成為對應消費需求變化的最好例子。1050519
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